A) Well-organized finances, great credit
B) Poorly managed finances, bad credit
Which is worth more to a sports brand?
Most people don’t grow up with good daily financial habits – many learn as they go.
It’s a luxury that professional athletes, particularly rookies, simply don’t have. The extreme demands of professional life, expectations as a role model, and celebrity status don’t often allow the time and space needed to learn how to handle things smoothly.
Off-field issues impact the quality of a player’s on-field performance. Being distracted, even on a subconscious level, can sabotage a game. And when the issue is public, negative press around a player’s poorly managed finances isn’t just a distraction; it devalues the player, the team and the league
We believe strongly in the financial health of athlete role models.
To help both rookie and veteran athletes, we’ve developed a series of personal finance workshops specifically for them. Each short interactive session integrates well into even the most highly structured team schedule. We deliver concise, practical information that players can immediately use to make better financial choices.
We offer:
- Rookie-specific training on personal finances
- Workshops around practical issues such as evaluating business opportunities and understanding charitable options
- Review of players’ daily cash flow to predict cash requirements
Advanced workshops are available for veteran players who have a broader range of financial experiences.
FreyerMartin is a perfect partner for professional sports teams and leagues. As leaders in the daily money management industry, we understand how complex day-to-day finances can be. We provide indepenent, objective information — drawn from years of first-hand experience — that allows players to exercise better control over their day-to-day finances, while increasing the value of not just their own brand, but the brands of their team and the league as well.